Problem: You have social media for your utility, but are you prepared if you go viral? How do you leverage it? Or maybe you’re struggling to stay motivated. How can you consistently engage your stakeholders on your platforms? We will review both ends of the spectrum during this webinar.

This webinar will also cover a case study on the steps NPWA took after a clip of our Executive Director went viral on X with more than 5 million views.

Learning Objectives.

Positive messages: We will also look at different ways to leverage your messages as well as look at different tools you can use to help keep the momentum of your social channels going.

Consistent Content: Coming up with consistent content can be easier than you think.  We will discuss the importance of your messaging and how/why consistency matters.

Engaging Content: Learn how simple, free tools and some group brainstorming, you can plan exciting content well in advance.

Join Lindsay Hughes, Manager of Administration and Public Relations at North Penn Water Authority in helping you navigate your social media challenges.

Cost:  $45

Presenters:

Lindsay Hughes, North Penn Water Authority